Hi, I’m Veronica, the founder of Sol & Bloom Collective. I was born in Santa Barbara, California, and now call Ventura County home. After working for 30 years as an accountant and helping other companies grow, I realized it was time to begin a new chapter—one that allowed me to slow down, reconnect with my roots, and explore a creative side I didn’t know existed.

Flowers have always been part of my life. Both of my parents worked in local flower nurseries, and I grew up surrounded by their colors, fragrance, and the quiet beauty of nature. Those early memories stayed with me, waiting for the right moment to bloom. That moment came with the arrival of my second grandchild. Becoming a grandmother completely changed my perspective and reminded me what truly matters—family, joy, and creating beauty in everyday life.

That’s when Sol & Bloom Collective was born. My business is built on love, family, and the belief that flowers have the power to bring comfort and joy into any space. I’m passionate about supporting local growers, creating sustainable floral designs, and spreading happiness through flowers across Ventura and Santa Barbara Counties.

My approach is personal—I take the time to connect with each client, understand their vision, and create something meaningful. Whether I’m designing for a wedding, a home subscription, or a local business, my goal is always the same: to make people feel cared for, inspired, and at home.

When I’m not working with flowers, you can usually find me spending time with my grandbabies or decorating spaces—two things that continue to fill my life with creativity and joy.

If you’d like to see my latest work or get in touch, visit my website or connect with me on Instagram at @solandbloomflorist.